(Not Provided) Count uses live Google Analytics data from 60 websites to track the rise of the "(not provided)" keyword, and the decline of real keyword data.
In 2011, Google began to restrict the keyword data they sent to websites so that visits coming from secure Google search pages would appear in Google Analytics under the label (not provided), instead of the actual search term.
Grouping a large number of keywords under the banner of (not provided) denies site owners fundamental information about how their site is performing in organic search. The percentage of (not provided) traffic Google is sending your site is steadily rising, and will one day hit 100%.
While the headline chart above shows the sites we're tracking as an overall average, here you can drill-down to the individual sites contributing to that average.
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